We were asked to assist with the Voco re-brand of the existing, 220 room, Madejski Hotel, Reading.

Creating a more welcoming entrance lobby and breakfast room in line with the Voco Brand with a design that is both unique and flexible, focusing on creating a high-quality, individual character for each property.
The design is built on the brand's personality traits of being thoughtful, unstuffy, and charming, with a signature yellow color woven throughout.

Guestrooms often include the brand's mascots and subtle design cues that convey the brand's bright and bold aspects